It's Nice to Share

Took a trip to NYC; stayed at a W hotel; filled out a survey when I got back, and then got this email...

Aside from the super corny 'W's', I was rather impressed. Prompting you customers to leave reviews on websites? Not a bad idea. I had a great stay there, but wouldn't have thought to leave a tip on any travel site. Anything that encourages people to use social media/user generated reviews and content is fine by me...

What do you think? Good idea, or bad idea?