Looking Forward To {September 2014}

  • the Love Party of the decade
  • a month of music with Loufest in Forest Park, Roots n' Blues in Columbia, and the final Point Summer Show at the end of the month
  • more yoga
  • a couple farmer's market Saturdays with fall goodies like apples and kale
  • cherishing these dog days of summer with as many outdoor events, iced coffee and patios as possible before making the switch to warm lattes and firepits. 


On Social Media

Why not just dump the daily tweeting on to low-level staffers or agency PR flacks?  
That question perfectly captures what's wrong with a lot of corporate and brand accounts! I mean, yes, it's Twitter. We're not mapping the human genome. But it has emerged as a pretty important communications channel, and this is what we do. If you were in a room speaking to an audience of thousands of people, you'd take that pretty seriously, right? I don't see how Twitter is all that different. If you're going to bother having an account, I think it's worth taking a bit of care to say something truly informative, or differentiated, or funny, or whatever. Whether it's a junior person or a senior person, someone in PR or creative, whoever it is should be someone you trust to do a good job and give it some love.



Summer, Lately

My usual busy-body self has spent the last few weekends in St. Louis with an open agenda. This means I have been filling my days with stops at the TG Farmer's Market, coffee at home, afternoon drinks with friends, naps with Maverick, even a hike at Castlewood. 

It feels unbelievable that summer is almost over.

In the summers, I play softball at Tower Grove. We start in late April and play til mid-August. Looking ahead, it always feels like the longest season ever. Like we have forever to get our groove, win some games. At the (beginning and) end of the season, the games are pushed up 15 minutes to account for shorter days. This year, when that time rolled around, I was stunned. Summer is coming to an end?

Last weekend was our end-of-the-year tournament for softball. This weekend, I'm having a(n almost too) late summer BBQ. The following weekend is Labor Day Weekend – the official end of summer. (For the record: I used to consider LouFest the end of summer, but then it moved weekends, so I know I think of it as a kick-off party for fall.) 

I know I didn't waste my summer, but still wishing I had more days.