6.09.2010

Words of Wisdom... from my boss

So maybe I'm biased because I work at Atomicdust, but I love Mike's advice to designers in his interview with St. Louis Egotist.
Designers. Think of design as a way to change the current situation into a more favorable one. If you enter into a project thinking it’s going to suck because the ‘client is lame,’ then it probably will. (I realize that this is not always possible.) Walk the thin line of using visual metaphors without being too obvious. Read the book “Designers Don’t Read” by Austin Howe. Get away from your computer, then eventually come back. Use the ‘Toyo’ color book instead of Pantone. Deny yourself cream and sugar. Listen to the same song on repeat for days. Use a cool photo, a legible typeface, and something that messes it all up. Try not to be a ‘one trick pony.’ Panic when you realize you are. Start over. Then think of design as a way to change the current situation into a more favorable one.

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